More Advertising articles

Chief media officer is a big job and somebody has to do it for advertisers, argues Nick Manning.

In-housing has been increasingly adopted by advertisers over the last two years, according to new research.

Audio advertising is increasingly being seen as a credible way for brands to reach gamers, but what is the right way to go about it?

Now that contextual advertising is seeing a resurgence, and personalised ads are facing more scrutiny, how do the two approaches compare?

Paul Frampton, former CEO of Havas and president of Control v Exposed, talks to The Media Leader about digital transformation, agency and consultancy specialities and growing a business during the pandemic. 

The path to improvement is clear: focus on in-target groups.

London & Partners, the business growth and destination agency, has launched a £2m multichannel campaign to attract more UK-based visitors to the capital.

Partner content: Minai Bui addresses four issues around the future of connected TV. 

Why do we draw own media lines too narrowly around the paid plan and miss out on owned media?

ISBA has chosen Tom George to be the first CEO of Origin, the UK’s cross media measurement programme.