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In an exclusive interview, the global CEO of IPG Mediabrands Daryl Lee talks about the shortlist for this year’s Media Lions.

100% Media 0% Nonsense: Traditional ad-buying models are not fit for purpose, writes the editor.

Partner content: Plan the perfect goal-scoring World Cup campaign with Ozone this winter.

Focussing on media cost over investment and audience delivery is damaging advertising effectiveness.

Say It Now, the London voice assistant adtech firm, has partnered with Specsavers to deliver the activation.

Global, the media and entertainment group, has invested in tech startup, Odeeo, which specialises in non-intrusive audio ads in mobile games.

GroupM downgraded its 2022 ad business growth forecast from 9.7% to 8.4% but struck an overall optimistic tone about the state of the economy.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

The reality is consumers’ demands of brands, experiences, media, and privacy have changed, and we need to change with them.

Times Radio has launched a dynamic campaign broadcasting reactions to live breaking news across digital out-of-home sites in real-time.