More Advertising articles

This challenge is the ultimate test of media memory and advertising acumen.

Social media platform Reddit has deepened its entry into the UK market by agree to sponsor the eight series of ITV’s popular reality-TV show Love Island.

Study finds privacy is the least considered dimension of accountability in media planning and buying processes and print is the core revenue stream for publishers and media owners.

Netflix must take the wheel on steering commercial activity, whether it wants to or not.

A new campaign aims to raise awareness of the systemic misuse of NDAs in relation to sexual harassment cases.

Advertising still struggles to reach everyone, Mediatel’s latest Future of Brands event heard from a panel featuring Mars, Creative Equals, the UN Unstereotype Alliance and the ASA.

Channel 4 will make hundreds of hours of its programmes available on YouTube in the UK & Ireland in a new ad revenue-share agreement.

The IPA and ISBA have launched an initiative that seeks to improve the behaviours of agencies and advertisers during pitch processes.

The Media Leader contacted several leading media companies to understand what policies are in place to support their employees.

Mike Bartels, North American director of marketing research & UX segment for eye tracking tech company Tobii, believes attention data will become ubiquitous and is surprised it has taken the advertising industry this long to catch on.