More Advertising articles

Pushing your agencies to do more with less can come back to bite you.

Rather than focus on what we want connected TV to be, let’s look at what it currently excels at.

For all the talk of the metaverse and NFTs, this year’s Media Lions Grand Prix winner was a big media idea and execution as tangible as it gets.

The All England Club is bringing an immersive experience of Wimbledon to tennis fans in Westfield with Vodafone and Ocean Outdoor.

Digital Cinema Media, the UK’s largest cinema ad sales company, has hired Michael Bensley as head of client.

Ryan Reynolds has been all over Cannes Lions this week. But what did we actually learn?

The pro bono “Advantage Ukraine” campaign will urge foreign business investment in the war-torn country.

The UK’s ad industry was given a central role on the global stage at Cannes Lions amid international plans to adopt Ad Net Zero.

Entertainment market is forecast to become even more dependent on ads, while VR growth will remain steady despite recent metaverse hype.

The first thing all agencies should be saying to their clients is: hold your nerve.