More Advertising articles

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

When agencies negotiate a ‘cost-per-thousand’ with publishers, we should ask ‘cost per thousand what?’

The streaming service also added a warning label for US viewers in wake of the Uvalde shooting.

There is an intention-action gap when it comes to sustainability, but what can media and brands do to make it easier for consumers to go green?

Are marketers creating unnecessary limitations for themselves by sticking to the 60/40 media split?

Emmi Caffe Latte has become the latest brand partner for ITV2’s popular youth dating show Love Island.

How can brands navigate a festive World Cup and capitalise on a big year in sport?

An important consultation about the future of online advertising regulation threatens to disappoint.

Does the creative or the media platform drive and hold your attention, asks Karen Nelson-Field in her latest Attention Revolution column.

Brands do not need to own every moment and it is time for them to pick their battles.