More Advertising articles

No matter how unpromising the circumstances, opportunities abound for those with imagination and courage, writes Route’s James Whitmore

David Pidgeon looks at how the ‘backbone of industry decision making’ could be changed in the long-term.

Taking its lead for the development from feedback across the media industry, the updated module provides swift insights into consumer behaviour.

Cooke joins from Omnicom Media Group UK where she held the role of managing partner for new business and marketing.

Partner content: JICMAIL has today released a free whitepaper and checklist for applying previously unavailable mail interaction data to the marketing mix modelling process.

History has taught us that rapid adaption and innovation can be critical factors for businesses during severe economic shocks, writes Natalie Cramp.

Havas Media Group is to appoint Patrick Affleck as its new UK CEO, following the departure of Matt Adams earlier this year.

The former president and CEO of the National Magazine Company – Hearst’s international publishing arm in the UK – has passed away aged 81.

From a post-pandemic capitalism built around new values, to redefining purpose, Dominic Mills examines the new challenges facing industry.

In the UK, ITV, the largest commercial broadcaster, and JCDecaux, the largest out-of-home media owner, said they both expect ad growth to be down 10%.