As Videoscape Europe gets into full swing, Mediatel speaks to experts to discuss how media companies can triumph in the evolving premium video streaming marketplace.
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In this week’s Mediatel Conversations Podcast, Mediatel Events’ Justin Lebbon speaks with independent ad fraud researcher, Dr Augustine Fou.
The ISBA/PwC report into supply chain transparency, vital as it is, only tells half the story. Here, Nick Manning looks at the other side of the equation.
Amidst uncertainty, and under pressure, how can marketers quickly and credibly build new strategies and comms plans? Richard Kirk, CSO at Zenith, offers his advice.
Dominic Mills examines the complex matter of corporate support for the Black Lives Matter protests. Plus: adland reimagines post-lockdown office life.
Online abuse and hacked Zoom meetings bring home just how crucial it is that adland meaningfully supports a growing equality movement.
From the lazy to the credible, Michaela Jefferson looks at adland’s response to the BLM protests, and hears from those calling for industry-wide change.
Out-of-home adtech business Hivestack has announced its UK launch this week with an expanded sales and operations team to tackle the world’s fourth largest outdoor ad market.
56 Black Men, the long-running campaign to challenge negative racial stereotypes, has launched a new nationwide out-of-home campaign in collaboration with Clear Channel.
As out-of-home advertising continues to embrace new digital capabilities, the sector’s trade body, Outsmart, and the IPA’s outdoor specialists have announced the publication of a programmatic direct trading standard.