More Advertising articles

To set the scene for Mediatel’s Future of Gaming event, Steven Scaffardi speaks to five experts to assess the opportunities and risks for advertisers eyeing up a rapidly evolving market.

Full report available at: Mediatel > landscape > revenue-and-forecasts > Data

The IPA’s research director Belinda Beeftink looks at how our media habits have changed during the coronavirus crisis.

It’s time to start again by reclaiming the great things adland has lost, writes Bob Wootton. Plus: an ex-ISBA director’s view on the programmatic supply chain report.

The narrative of decline that has rightly irked publishers for the last decade – and has only accelerated during lockdown – could now change, and perhaps with it public and advertiser sentiment.

Dominic Mills examines the strategies – past and present – that could kick-start consumer spending and reboot the ad market.

David Pidgeon meets the celebrity branding strategist to find out how he got it so right about the power of YouTubers, and why gaming is the next big thing for brands.

The event, which was headlined by Sir Martin Sorrell, tackled a wide range of subjects from the future of media post-lockdown, the debate on the ISBA/PwC supply chain study, and the importance of creativity and innovation.

Publishers who choose to report privately will continue to have their circulation figures audited to industry standards via ABC, but publication of the figures will be under the control of the publisher.

Now that gaming is mainstream and likely to show further growth during lockdown, the big question remains – is it an effective advertising medium?