Virgin Media and Publicis Media Exchange give their views in this discussion chaired by Cadi Jones, commercial director at Beeswax.
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Lockdown has delivered something of a paradox: TV viewing has risen sharply, yet the ad money that funds it is drying up. So what’s the solution?
Merkle, the performance marketing agency, has announced the promotion of Craig Dempster to global CEO, taking over from David Williams who has held the role for 32 years.
In this free-to-view webcast, bosses from ITV, Roku, Channel 4, Pubmatic and Discovery explore supply-side programmatic opportunities and challenges within OTT & CTV with a focus on industry impact from Covid-19.
Marketing budgets have suffered their worst reduction since the global financial crisis in 2009 as the lockdown has forced a dramatic cut to consumer and business spending.
Mediatel is delighted to announce the themes, first round of speakers and upcoming sessions for next week’s live stream of Future of TV Advertising UK.
Data analysis: subscription VOD is no longer a two-horse race and is increasingly becoming a battleground for eyeballs, writes Anne Tucker,
Regulated TV and its advertising is likely to emerge with an enhanced reputation from the current crisis, writes Ray Snoddy.
The Covid-19 lockdown has seen marketing budgets suffer their worst reduction since the global financial crisis in 2009, according to the latest IPA Bellwether. Here, industry bosses react to the news.
Certainty tends to be the touchpaper for M&A activity, writes BDO’s Damian Ryan – so how has Covid-19 impacted the media, tech and advertising markets?
