Mediatel explores how media measurement is evolving and what this means for advertisers, publishers and agencies.
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It’s important that magazines adapt on all sides, writes Bauer Media’s Lucie Cave – ensuring content is revised for both its readers and its advertisers
VCCP’s Aidan Mark shares 10 performance lenses that are positively influenced by brand building.
The report highlights some significant reach differences between different markets.
The Times Radio wants a slice of the BBC’s audience, but Dominic Mills wonders if it’s available. Plus: the Facebook boycott; and parting ways with Mediatel News’ editor
Bad news for those working in advertising: a new study from publisher Reach Solutions has revealed that industry professionals do not understand the aspirations of the mainstream public.
The sun is shining, life is returning to our streets and, for those in the business of brand building, a new chapter is about to begin, says Arif Durrani.
Mihir Haria-Shah asks his industry colleagues to play their part in helping make adland a more diverse place to work
Jan Gooding and Sheldon Mills look at the challenges minority groups face in society, and offer guidance on making positive workplace changes.