More Advertising articles

We need to extend our programmatic horizons to not only include creative, but also maximise it, writes Emanuela Recalcati.

Have we ruled out the potential to be radical and disruptive by allowing media buying to be pre-determined by rules? Danny Donovan investigates.

Now is the time to deal with the long-known imperfections in the media and advertising world’s automated systems, writes Ray Snoddy.

Nick Manning crunches the numbers following the release of ISBA’s long-awaited study into programmatic supply chains. The results are dire.

The first end-to-end investigation into the supply chains of the UK’s £2bn programmatic ad market shows only half of investment makes it to publishers.

To simply tell advertisers to ‘keep on spending’ through a downturn is not necessarily the right option, writes UM’s Simon Taylor

Magazine brands are bit like sidekicks to other media, writes Jon Restall – and during these difficult times they really do pack a punch.

Dominic Mills looks at the TV stats that shocked last week’s Future of TV Advertising audience. Plus: rediscovering the subscription magazine habit; and a low point in branding.

Mediatel News speaks with Illuma to understand how innovation in adtech might see audience behaviour analysis evolve.

As part of the Future of Media Trading, Tina Lakhani explains how the IAB is working with industry to chart the UK’s path to a post-cookie world.