Study conducted with GroupM, OMG and Publicis assessed the impact of using TAG channels across the world – revealing a huge decline in ad fraud compared with industry norms.
Showing 2321-2330 of 6,752
More Advertising articles
James Whitmore, the long-serving boss of out-of-home audience research body Route, is to step down due to health reasons.
Almost half of our behaviour is made instinctively and consistently – so how can brands get loyal customers to try something different?
Channel 4 has hired Clare Peters to lead its newly created client sales team within its ad sales division, 4Sales.
The ABC has today been named as the third-party auditor for the next wave of the IAB UK’s Gold Standard initiative, a project that seeks to boost trust and transparency in online advertising.
British Gas’ decision to retire Wilbur the penguin as a cornerstone of its marketing reawakens the question about the effectiveness of brand mascots, writes Nir Wegrzyn.
From dealing with dysfunctional supply chains and outdated measurement, to ditching the cynicism about purpose or quantifying creativity, Dominic Mills shares his take-outs from ISBA’s annual conference.
Lythe will lead the agency’s investment team in the UK, overseeing all of Spark Foundry’s media investments, trading activities and commercial partnerships.
Ebiquity’s Mind the Gap report shows how strategic media planning is a craft we need to double down on, writes Facebook’s Ian Edwards.
As P&G and Unilever show, in the age of austerity, the market appears to have responded by picking up where governments have failed.