As public favourability towards advertising declines, a new paper from the industry’s Trust Working Group has identified practical steps advertisers can take to counter the problem.
Showing 2331-2340 of 6,752
More Advertising articles
Despite what many believe, the evidence shows traditional media is set to endure for the long-term, writes Ray Snoddy – and investors and policy makers should honour this fact.
Following the ICO’s report into real-time bidding, the IAB’s Christie Dennehy-Neil explains what the sector must do next.
From advertisers and agencies, to the many intermediaries in-between, it is the job of individual companies to finally take action, writes Nick Manning.
Lewis, who was previously CEO of Outdoor Plus before Global went on a buying spree of out-of-home businesses 2018, was named executive director last April.
Formally starting his new position as CEO on 1 May, Regensburger will replace Simon Cox, the CEO of Peach since 2006.
Sponsor content: Influencers have taken a real battering in the media recently – and to be honest, they deserve it.
Stephen Broderick shares six principal steps advertisers can take to ensure that their digital media budgets are less vulnerable to fraud.
How can we talk about responsibility in advertising if we don’t tackle the reality of a media ecosystem that hounds women to death, asks Nicola Kemp.
What has always been Coke’s brand positioning has now morphed into today’s must-have ‘brand purpose’ – and the business has fallen victim to the fad.