The Ad Association and Warc released their latest adspend report on Thursday with its forecasts updated to account for the impact of the Covid-19 crisis – and the numbers, as you might imagine, are grim.
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Adspend forecasts for 2020 have been severely downgraded as a result of the Covid-19 crisis. Here, industry experts react to the findings.
Nick Field looks at the necessary business models required in a changing media market, and the role of private equity investment to bolster them.
UK adspend rose 6.9% year-on-year in 2019, but the impact of Covid-19 means projections for 2020 and 2021 have been dramatically downgraded.
Mobile specialist Matt Longley looks at how the lockdown has changed the way his business works with agency clients.
Mediatel’s Steven Scaffardi speaks with key figures from the broadcast media world to discuss how they have dealt with the coronavirus crisis – and what comes next for commercial TV.
Contrary to popular belief, advertisers on TV only ever pay for the audience they buy, writes Matt Hill – everything else is extra.
Senior television executives from ITV, Channel 4, Roku, Discovery and Pubmatic tell John Moulding about their strategies to limit damage and embrace innovation.
True enough, the advertising industry has responded brilliantly to reconfigure itself wholesale, writes Bob Wootton – but it shouldn’t kid itself about its present or future positions.
David Cloudsdale looks at what can be done to make TV advertising more nimble.