Jan Gooding evaluates the impact the Covid-19 pandemic has had on marketing – assessing what we’ve learned, and what should happen next.
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The programmatic dream isn’t happening, writes Nick Manning – so let’s use this period to plan for a recalibration.
From newsbrands to advertisers, there seems to be a lot of competition for the title of fourth emergency service, muses Dominic Mills. Plus: are jingles due a comeback?
James Copley assesses the past and current impact coronavirus has had on outdoor advertising before setting out a post-lockdown plan for the sector.
Key figures from the audio world to discuss how they have dealt with the crisis – and what they think is next for radio, streaming, podcasts and voice technology
It’s curious that more advertisers don’t take sonic branding more seriously. Plus: Essential brands clean up; and an unbelievable message from Cannes Lions.
Partner content Once convinced that your brand needs an audio identity, where do you begin? Matt Hopper shares his sonic guide.
As the pandemic takes its toll, Mediatel assembled agency bosses to discuss its immediate and long-term effects on the advertising and media markets.
As the global COVID-19 pandemic sweeps the globe, it appears more people are turning to podcasts for news and scientific information as much as a distraction.
Dominic Mills kicks off the Future of Audio with a look at how lockdown has drawn us towards radio. Plus: St Dominic’s School for Distance Learning; and the origins of the NHS brand