Dominic Mills looks at the true role of advertising in helping get the economy back on track. Plus: the Guardian tells it like it is; and a new naming convention for agencies.
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Partner content: Brands are starting to recognise gaming’s enormous value, with over $3 billion spent on in-game advertising in the U.S. alone last year, and double-digit growth expected for this year.
Understanding audiences is critical to effective engagement, and with gaming that means setting aside some deep-seated assumptions, writes Zack Sullivan.
Invibes Advertising has announced the appointment of new UK country director, Caroline Lidington, and UK partnership director, Joy Dean.
Partner content: Andy Jones, head of agency development at Samsung Ads Europe, addresses the connected TV opportunities available to brands, marketers and agencies in the UK and Europe.
The national breakfast market set off to a shaky start in 2020, with 9 of 17 stations witnessing a decline in reach since the end of the festive period and 8 down year-on-year.
The commercial market entered lockdown at the end of March reporting its largest audience yet, with 36.3 million listeners tuning in every week.
From ambiguous slogans to inept newspaper briefings, the government’s new communications policies are in danger of costing lives, writes Ray Snoddy.
Key figures from the adtech and media trading sectors to discuss how the industry has been affected by Covid-19, last week’s ISBA/PwC report, and what the future holds for programmatic.
We need to extend our programmatic horizons to not only include creative, but also maximise it, writes Emanuela Recalcati.