Brands, agencies and publishers gathered for the formal launch of The Attention Council this week – “a loose confederation” of companies that promote the use of attention as a metric for understanding and trading media.
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From scoops to damaged businesses, Ray Snoddy looks at how coronavirus is impacting the media and advertising sectors.
The links between TouchPoints and BARB have been deepened by integrating TouchPoints audience classifications into BARB’s daily reporting of television audiences.
Sponsor content: New market intelligence sets a sonic path for marketers, writes Veritonic’s Scott Klass.
Genuine efforts to deliver brand purpose are being sullied by charlatans, writes Dominic Mills.
In this week’s Media & Marketing podcast, host John Reynolds chats to Justin Byam Shaw, director at the London Evening Standard and the Independent.
Helen Rose shares findings from a new study looking at the enablers and obstacles to creating a great place to work – with a focus on women versus men.
From fashion to activism, the silver screen is a well of inspiration – so it makes sense that we should look to Hollywood when it comes to lessons in diversity, writes Kathryn Jacob
Featuring: Ally Owen, Christopher Kenna, Cephas Williams, Jennifer Jia, Jerry Daykin, and Lydia Amoah.
Just like the Labour Party, advertising has also become less effective over time, writes Andrew Tenzer. Time for a rethink?