Sky Media’s deputy MD Jamie West said running campaigns via Sky AdVance – which allows advertisers to connect journeys across screens – had increased click-through rates by as much as 60% for some brands.
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Sarah Golding, CEO and partner of CHI & Partners, will succeed Tom Knox as president of the IPA in March 2017.
GroupM’s global chairman, Irwin Gotlieb, has said television broadcasters – against a backdrop of “distrust” and “bickering” over the subject – must move quicker to adopt addressable TV to help future-proof the medium.
If you bought a jacket with only one sleeve, you’d seek a refund, wouldn’t you? So why is no one kicking up a fuss over Facebook short-changing advertising customers, writes Bob Wootton.
The deal, made for an undisclosed sum, will see one of the UK’s largest independent creative agencies integrate its experience within Accenture Interactive to offer “connected creativity” to brands.
Publicis’ Scott Curtis looks at how emerging tech can help brands engage with consumers on a much more human level.
Programmatic advertising will grow faster than all other digital channels in 2017, according to new forecasts from Zenith.
The findings of a new report from Digital Cinema Media (DCM), Millward Brown and Benchmarketing has argued that many advertisers are currently under-investing in cinema as a brand-building medium.
Dominic Mills discovers some useful lessons that could adjust the way planners think. Plus: It’s time to give procurement people a break.
Neuro-Insight’s Heather Andrew explains the success of John Lewis’ 2016 Christmas ad from the brain’s perspective.