More Advertising articles

Dominic Mills discovers some useful lessons that could adjust the way planners think. Plus: It’s time to give procurement people a break.

Neuro-Insight’s Heather Andrew explains the success of John Lewis’ 2016 Christmas ad from the brain’s perspective.

As Dmexco starts priming the industry for its 2017 event, two of the most influential women working in advertising have criticised the global conference for facilitating discrimination against women.

Welcome to Alice In Medialand, a sideways glance at the absurdities of a life working in the media industry.

Cassar replaces Darren Goldsby, who has decided to leave the business at the start of next year to work on several digital start-up projects.

Brands, agencies and adtech businesses need to prepare for the biggest update to privacy regulation in two decades, writes PageFair’s Dr Johnny Ryan. Here is what you need to know.

In the new role of director of agency relations and trading, Batchelor will work alongside group commercial director Simon Kilby and the advertising leadership team to drive increased share of revenue across Bauer’s platforms.

Dentsu Aegis has created a secretive new trading entity – and it goes against the grain in the current push for transparency, writes Dominic Mills.

Richard Marks, research director of asi, says that the media industry is right to focus on understanding millennials, but when it comes to audience measurement, be careful what you wish for.

Following a blunder which saw Facebook miscalculate video views for more than two years, the social media platform has this week announced changes to way it handles its data and insights.