The new rules were announced today by the Committee on Advertising Practice and ban the advertising of high fat, salt or sugar food or drink products in children’s media.
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Xaxis, WPP’s programmatic business, has named Nicolas Bidon as global president, succeeding Brian Gleason who is moving to GroupM’s new [m]platform as global CEO.
In a move that will also seek to address the problem of adblocking and annoying ad experiences, Rubicon said it wants to “change advertising for good.”
Marcus Rich will replace Mark Cranmer who is stepping down to focus on other business ventures after almost two years in the role.
Make no mistake, there is an arms race underway between those who are truly committed to fighting ad fraud and those who want to profit from it, writes Rubicon Project’s James Brown.
The agency has also opened a new office in Singapore.
Hosted by Mediatel, the awards recognise and celebrate those organisations and individuals that are driving innovation and development in UK media research.
DCM will take over the contract, which is currently held by Pearl & Dean, from 12 December, and will see DCM cover 81% of cinemas in the UK, representing 3,107 screens at 485 sites.
The US presidential election and Brexit vote have had little impact on advertising budgets, according to GroupM’s latest ad forecast; however, Zenith has forecast a slowdown in UK growth over the next few years.
From decoding the macho business talk, to predicting how other management consultancies will react, Dominic Mills assesses Accenture’s surprise purchase of Karmarama.