The IAB is set to launch a Video Steering Group in the new year to help prove the effectiveness of video as a brand medium.
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Special Patrol Group have placed 400 unsanctioned subverts on the London Underground in an effort to draw attention to ‘harmful’ advertising.
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From print and advertising, to Facebook and YouTube, five teenagers took to the stage at this year’s Media Playground to reveal their media and tech habits.
From emerging tech and digital opportunities, to a new era of publisher collaboration, magazine media has much to look forward to, says Adam Bullock, co-founder of Contented.
Media Playground 2016: Smart packaging, a shelf that reorders products on your behalf and a new era of programmatic commerce. How should brands approach the Internet of Things?
Smith formerly sat on ISBA’s Executive Committee while commercial and operations director of Camelot. In grocery retail he has held marketing and management positions on the boards of Kwiksave and Somerfield.
