More Advertising articles

The UK’s third largest commercial channel has become the latest Viacom-owned network to join Sky AdSmart, following Comedy Central and MTV.

New research from The Chartered Institute of Marketing reveals that 76% of marketers say ad-blocking will be good for the industry as it will force them to be more creative about how they engage with customers.

Shulman, who intends to leave her role in the summer after 25 years, said steering the magazine through its centenary last year had been “one of the greatest privileges.”

Gentry will commence his role in early March, reporting into Videology’s EMEA managing director, Jana Eisenstein, and will lead a team of over 40 people across the region.

Geoff Copps, head of research at Mediabrands Marketing Sciences, explains how fascinating consumer insight can be gleaned from using different types of textual analysis.

There’s too much self-interested froth killing the creativity in advertising, writes Bob Wootton. It’s time to ditch these new obsessions and reclaim the big idea.

Why are people working in media and advertising choosing to discard centuries of understanding in an attempt to get with the kids, asks Route’s James Whitmore.

After yet another rebrand, the last 17 years have been erased from RKCR/Y&R’s history, writes Dominic Mills – plus: why Robert Senior quit, and beware of Facebook bearing gifts.

The 2017 Connies brings together the established UK Connected Consumer Awards from Mediatel and the internationally based Connected TV Awards from Videonet, now part of Mediatel Events.

Findings issued this week reveal there were 1,023 marcoms deals globally, rising from 979 in 2015 and 972 in 2014.