Speaking at a Radiocentre event on Wednesday, the industry body’s planning director Mark Barber said radio is in a catch 22 situation with advertisers as the industry becomes too focused on short-term metrics.
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Google, Lloyds Bank, Hewlett-Packard and Thomson Reuters are the first brands to run campaigns on Exterion and TfL’s new premium screens at Canary Wharf.
Advertisers have a duty to think about girls and the younger generation who are finding their way in the world, writes The Huffington Post’s Poorna Bell.
Frustrated by bad copywriting, Dominic Mills wonders if it’s time to introduce a body designed to both preserve endlines and cultivate good ones…
Advertisers that cling to a digital-only safety blanket in the wake of economic uncertainty will only see the delivery of diminished returns, writes MC&C’s Mark Jackson.
The figure is expected to reach 79% by 2018 – double the 40% recorded in 2012.
Henrik Busch, SVP and co-founder – who is now heading up the Danish agency’s UK operations – will explain how AI is set to shake things up for media planning and buying.
Enough is enough, it’s time to reinstate some fundamental discipline around definitions, statistics and sources in media and advertising, writes UKOM’s Ian Dowds.
After taking an extended sabbatical to deal with a family health matter, Publicis Groupe’s chief revenue officer, Laura Desmond, has announced her plans to leave at the end of the year.
Transport for London is promising new ad formats, more digital out-of-home opportunities and a programmatic offering. It’s a revolution, writes Rubicon Project’s James Brown.