More Advertising articles

Appealing for help from a group is often hampered by a diffusion of responsibility, writes Richard Shotton. How do we change this way of thinking?

TouchPoints special: After ten years of changing media habits, it’s time for the industry to get ahead of the curve, writes the IPA’s research director, Lynne Robinson

The free services supplied by the state-of-the-art kiosks will be funded by the ad revenue they generate.

UK advertising expenditure recorded 5.2% growth in the first half of 2016 despite economic uncertainty before the EU referendum.

The US presidential debates reveal how social media companies are evolving into new, complementary media organisations driven by today’s mobile and video-first world. By Moz Dee.

Google wants to achieve brand fame – but funny how it doesn’t use online channels to do that, writes Dominic Mills. Plus: orangutans induce anger and a lesson in obfuscation from Time Inc.

Following its bid to take a slice of TV adspend earlier this year by attacking the effectiveness of television ads, YouTube has now shifted its tactics by claiming its platform is a place where popular culture is born.

Brands can now measure the effectiveness of their campaigns on digital audio platforms including SoundCloud, audioBoom, Global’s Heart, Capital and Radio X, and Bauer Media’s KISS.

Headquartered in Manchester, Running Total will be co-owned by Total Media and John Marshall and Colin Reynolds, who become joint managing partners.

VCCP’s Lee Baring looks to the future of television – and weighs up the odds of it ever going fully programmatic.