More Advertising articles

With its famous theme tune it is one of the most recognised media brands in the UK, but is Pearl & Dean ready for the future? Ellen Hammett looks at how the cinema advertiser is embracing change.

A culture of rebuttal coming up from the crowd – which is then magnified by the mainstream media – is doing more than just keeping Trump and his cronies in check, writes Raymond Snoddy.

YouTube has launched a new feature allowing vloggers with over 10,000 subscribers to live stream from their smartphones.

Donnelly will help to “promote and simplify” digital advertising for the IAB’s members.

Is a joint sales operation for the newspaper market ever going to materialise? Media analyst James Glendennan investigates.

It’s about bloody time clients started acknowledging the mess digital is in, writes Dominic Mills – all we need now is for their agencies to do the same. Plus: A nice way to be stalked and A&E’s Skittles special.

Procter & Gamble’s chief brand officer, Marc Pritchard, has a Walter White moment…

When presented with so many problems in an ecosystem with so many players, there is what can only be described as a diffusion of responsibility. It certainly takes a brave soul to take a stand and change the ways things are.

Snap is expected to raise up to $3 billion in an initial public offering on the New York Stock Exchange within the next few weeks, with analysts valuing the company between $20 and $25 billion.

Of the $8.63 billion in ad revenue recorded in the final three months of the year, mobile advertising accounted for approximately 84%.