More Advertising articles

There are two fundamental problems with digital, writes Dominic Mills – but are they enough to swing the pendulum back in print’s favour?

As the IPA publishes its latest Bellwether Report for Q2 2016, senior figures from around the industry react to the results.

Experts believe that advertisers should use newsbrands more, but will their message be heard, asks Research the Media’s Richard Marks

Due to the uncertain outlook following the outcome of the EU referendum, IPA Bellwether has downgraded its adspend forecasts for both 2016 and 2017.

A surge in programmatic buying and re-loading of ads to increase inventory are thought to be the main causes.

Digital adspend for the Asia-Pacific region is expected to rise 18.2% in 2016 to $59.7 billion.

Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.

Just like a grizzly and failed measure to stop the bubonic plague, digital advertising is in danger of facing some unintended consequences, writes Zenith’s Richard Shotton

Newsworks CEO Rufus Olins puts forward his case for why advertisers should start reinvesting in newspapers

AI interfaces and chatbots could be revolutionary for brands – but only if they strike the right balance between human and machine interaction, writes Mindshare’s Jeremy Pounder