More Advertising articles

ZenithOptimedia’s Richard Shotton explains the power of a contrarian approach in programmatic

Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.

What needs to happen before the new promised era of advertising arrives, asks Admedo’s Nick Moutter

Too much of what happens in the digital world defies gravity, writes Bob Wootton – it’s time we scrutinised it much more closely.

The one thing media owner trade bodies should avoid is picking fights with other media, writes Dominic Mills.

Manchester Airports Group (MAG) has appointed Primesight to handle its out-of-home ad contract over the next five years.

The year has started strongly for the ad and marketing-tech sectors, but will the upward trend continue? Results International’s Julie Langley assesses the latest M&A activity.

Hearst US’s Hayley Cochrane is to join the publisher’s UK team as head of digital sales.

The latest adspend figures may have set alarm bells ringing for UK newsbrands – but Warc analyst James McDonald says the longer-term picture is much less severe.

ISBA, which represents 450 major brands, including Unilever, Coca-Cola and Santander, consulted with lawyers and media experts on issues advertisers felt had “undermined” trust between clients and agencies.