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Dominic Mills argues that the evidence supposedly meant to demonstrate ad effectiveness is just too feeble to truly work

The My5 channel will replace Channel 5+24, taking content from Channel 5’s video-on-demand service of the same name, as well as broadcasting programming from across the Channel 5 portfolio.

Lee Mabey, head of agency partnerships at Ladbible, is to become group digital director of Hearst’s digital sales team, alongside hires from Havas, Guardian and Maxus.

Stack I/O has been launched in response to growing demand from clients for better objectivity and transparency.

Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.

For the first time, Spotify has automated its audio advertising inventory following deals with Rubicon Project and AppNexus.

Antipathy towards holding companies and their group trading operations is growing, writes Bob Wootton

Euston station has become the third addition to JCDecaux’s premium digital portfolio in London.

Phillipson has announced that he will leave in January 2017 after 12 years,

Zenith’s latest report estimates that consumers around the world will spend an average of 19.7 minutes a day viewing online videos on smartphones and tablets – a 39% year on year increase.