Kelly Williams, the MD of ITV’s commercial operations, says opening up Sky’s Adsmart for other broadcasters to use would be for “the good of TV advertising.”
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To explain why TV endures so successfully, Newsline spoke with Ian Mecklenburgh, a strategy consultant and former director for Sky and Virgin Media.
More than three quarters (77%) of publishers’ or marketers’ content shared via mobile phones takes place via ‘dark social’ channels, according to new research from RadiumOne.
Exterion Media’s UK MD discusses data obstacles, the importance of finding the right talent, and whether science and art are truly ready to tie the knot.
As a bombshell report reveals US advertising agencies run rebate schemes to pad profits, Brian Jacobs and Bob Wootton assess the damage – and investigate what it means for the UK market
The much-anticipated report from the Association of National Advertisers (ANA) and K2 Intelligence shows that cash rebates – an illegal practice in the US – were found to be “pervasive”.
The UK’s Joint Industry Committee for Web Standards (JICWEBS) has produced recommended guidelines for products that aim to measure the viewability of online video.
It will be a long time before machines truly understand the complexity of the world and how we perceive it – which is why media research still needs humans, writes Craft’s Konrad Collao
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
The guidelines outline four actions that brands need to take to protect their marketing budgets.