Channel 4 has staked £1 million of its commercial airtime to encourage brands and agencies to feature disability and disabled talent in their advertising campaigns.
Showing 4381-4390 of 6,755
More Advertising articles
YouTube might think it is “remaking TV”, but its strategy is missing a crucial component, writes Dominic Mills – plus: VW’s misleading ads cause more headaches for the car manufacturer.
New research from Videology and Gain Theory has analysed the impact of video in driving offline, in-store sales – revealing positive return on investment figures.
As the IPA publishes its latest Bellwether Report for Q1 2016, senior figures from around the industry react to the results.
Data insights are important, but which algorithm ever said a Gorilla should play the drums to sell chocolate, writes Simon Daglish
There’s no doubt about it, computers will eventually start making creative and strategic decisions, writes VisualDNA’s Jim Hodgkins.
Confidence regarding wider industry financial prospects dipped in Q1, in line with growing concerns over the macroeconomic climate including Brexit, weak global economic growth and ongoing Government spending cuts.
How should brands treat people who use social media to portray an overly positive, ‘perfect’ image? Poking fun at them is one strategy…
Can media planning ever hope to return to the top table? Newsline reports on the latest industry debate – with views from ITV, 101, Enreach and Total Media.
Traditional media planning faces an onslaught of challenges from adtech, algorithms, Google and procurement, to name just a few. Can it overcome them and return to the top table?