So much of what Cannes has become is an existential parody, writes Dominic Mills – but there is just enough creativity with real purpose at its heart to (almost) balance the books
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Bourn is the former MD of Braben and, most recently, SVP Europe of MWW, where he built a client base including Bloomberg Media, Sky Media, Bauer Media, and the Content Marketing Association.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
The initiative was launched to encourage brands and agencies to feature disability in their ad campaigns.
Khan said he was “extremely concerned” about some of the advertising that appears on the London underground and at bus stops – especially when it comes to the portrayal of women.
No one has come out of the ANA rebates probe with much credit, but there has been a distortion of such magnitude that it threatens its credibility, writes Dominic Mills
Peel Hunt’s Alex DeGroote says broadcasters must remain vigilant in an increasingly fragmented and competitive market as he forecasts a solid ad performance in H2 – but only if the UK votes to remain in the EU.
Charlotte Tilbury’s director of digital discusses the make-up brand’s ‘experimental’ digital strategy and why mood-targeting is going to open up doors for advertisers.
Beauty brand Charlotte Tilbury’s digital lead, Anna Bateson, said there has been a “loss of humanity” between brands and consumers, causing people to actively switch off from digital.
Futurist Tracey Follows says emotional data will eventually become much more important to marketers than behavioural data.
