Sponsored content: It’s time for TV buyers to demand the same level of performance they’ve come to expect online, writes The Trade Desk’s James Patterson.
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Exterion Media has beaten JCDecaux to win Transport for London’s (TfL) advertising network contract – estimated to be worth around £150m a year.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
A few months ago Dominic Mills was deeply cynical of the Internet of Things. Now, thanks to some inspiring research from Mindshare, he’s not so sure. Usefulness and convenience might convince him there’s real media value…
Simply blocking the ad blockers is not a sustainable approach, writes MC&C’s Mike Colling. There is another way, however…
Discovery Communications has launched a new international sales division for its portfolio of TV channels and digital products.
Why does the press keep regurgitating so many spectacularly incorrect figures about TV’s supposed decline? Dominic Mills lurks behind the lazy research to find out.
Sky Media has chosen Yospace, a specialist in multi-screen ad delivery, to provide a “dynamic ad replacement solution” for Sky Go, the broadcaster’s online and on-demand service.
Rubicon Project is to become Mediaocean’s automated guaranteed partner for its direct advertising business.
Known as ‘The Connies’, the awards are held in celebration of those pioneering new advertising, technological and commercial opportunities in the connected industry.