Following Videoscape 2016, Bloomberg Intelligence’s Tal Smoller adds context to the recent advertising trends by looking at the prospects, changing consumer habits and the consequential shift towards digital advertising.
Showing 4411-4420 of 6,755
More Advertising articles
Amid criticism that there is a lack of “connected marketing” to serve tech-driven consumers, leading players from across the media industry argue we could witness the return of the full-service agency to remedy the problem.
From real-time optimisation, to storylines that progress across different screens, Ipsos Connect’s Beckie Goodfield examines the game-changing developments for TV and its advertising.
As the UK’s TV audience measurement body releases its first ever Television Landscape Report, Raymond Snoddy crunches the digits for himself.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Before any form of programmatic TV can progress in the UK, we must understand exactly how it is defined – and what might prevent its uptake amongst advertisers, writes DataXu’s Chris Le May
Human interaction, anticipation and music dating back to before the year 2000 are just a handful of the things that have been scientifically proven to help make TV advertising more effective and memorable.
Slowdown in China, recession in Brazil and Russia, uncertainty over the EU and the ongoing migration crisis have not shaken advertisers with the forecasts hardly changing since the last was published in December 2015.
With the reputational disaster engulfing JWT, some interesting – and risible – job titles emerging from the woodwork, and Campaign’s annual league tables and school reports, it’s been a busy week in adland.
“All of the brands in your fridge have been built on wastage,” said ITV’s group commercial director, as he lambasts targeted digital marketing and an overuse of data in advertising.