More Advertising articles

Why, as an advertiser, wouldn’t you pay less for a diminished experience, asks Dominic Mills – plus: JWT’s hilarious legal comedy show.

As the most valuable brand in the world celebrates its 40th birthday, media folk explain what Apple means to them.

Advertising trade body ISBA has appointed Mark Finney as its new director of media and advertising following the departure of Bob Wootton after 20 years.

The upcoming US presidential elections, Rio Olympics and Paralympics and the UEFA EURO 2016 are set to help global adspend reach US$538 billion this year, according to Carat’s latest ad expenditure forecast.

There are enough people pouring fuel on the adblocking fire that a few water buckets from the government aren’t going to make a blind bit of difference, writes Dominic Mills.

A new type of dynamic marketing that travels with us is set to revolutionise advertising, writes ITV’s Gary Knight.

Integrated with ITV Hub, the Yospace system allows ads to be selected according to the demographic of the viewer, a process that takes place in real-time and is reactive to the variances of a live environment.

Will the WPP boss’s success percolate through the organisation to the thousands who prop it all up, wonders Bob Wootton. Plus: Exterion’s tube win, ad effectiveness and clumsiness at Channel 4

Now The Independent has shut down its print operations, TH_NK’s Tom Moran looks at what changes it will need to make as it heads into the digital wilderness.

The approach to communications has remained pretty much unchanged for a lot longer than we realise, even if most of the detail is different, writes James Whitmore.