More Advertising articles

In future, the publisher says it will focus on innovations in the digital space, distribution models and hyperlocal targeting.

Re-establishing print as a viable advertising medium has got newspaper publishers on a mission – but what will it take to win back the adspend?

Liz Martin is to join Bauer Media’s advertising team as commercial marketing director, starting 23 May.

Shared risk, shared reward – should newsbrands be working in partnerships to ensure their survival?

We absolutely need to steel ourselves to compete, but we also need to know when to partner, writes Trinity Mirror’s Piers North

Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.

Speaking at the 2016 DailyDOOH Media Summit on Tuesday, WCRS’s Dino Burbridge described a Matrix-style era where tech allows advertisers to control what we see.

Its immersive nature should mean virtual reality will work wonders for brands, but it’s not without its risks, writes the7stars’ Tim Jones.

At last, it seems the pendulum that says video is the future may be swinging back, writes Dominic Mills.

VivaKi’s Danny Hopwood discusses how ad technology and an influx of data is impacting the traditional agency structure.