More Advertising articles

Essence, whose clients include the Financial Times, Google, HP and Tesco Mobile, will continue to operate as an independent brand within WPP and GroupM, WPP’s global media investment management division.

PubMatic’s Bill Swanson explores the growing challenges for publishers in a programmatic world.

Media agencies must wish they could operate, like Bond product placement, in a world where there are no rules or ratecards.

Publishers need to come together to help brand marketing in a time of crisis, says Bauer Media’s Abby Carvosso.

There are enough meaningful developments from alternative news organisations to cement a profitable future – but challenges remain.

The publisher of the Daily Mirror and Sunday People will buy out the 80% it does not already own in Local World to create the largest regional newspaper publisher in the UK.

New! Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.

Music can be tricky, but advertisers should think carefully before disregarding its power for their brands, writes Mark Barber.

While Sky is using ad tech science for its benefit, Google is mysteriously failing to get it right at even the most basic level, writes Dominic Mills.

Speaking at Magnetic’s Spark event, Millward Brown’s executive vice president of global brands, Sue Elms, said ad clutter was choking the digital environment to the detriment of effectiveness.