More Advertising articles

Following a successful 12-month trial, Sky AdSmart will roll out across Johnston Press’ national footprint over the next three years.

Greater self-reliance, new agency models and performance based metrics are top priorities for CMOs as they prepare for 2020.

Eisenstein, who previously held roles at Capgemini and Microsoft before joining Videology in 2010, will be responsible for managing the growth in the region and will replace Anne de Kerckhove.

There’s something strange going on at the moment, which is quite difficult to get your head around, writes Raymond Snoddy.

The deal with video production platform Genero will give Havas access to 300,000 filmmakers in 220 countries.

The publisher has appointed Charlie Meredith in the new role of transformation director – with Sam Finlay filling Meredith’s current role as managing director of advertising.

Bauer Media UK has announced an update to its senior team structure as it looks to better integrate its content and commercial operations.

There are some object lessons in Ikea’s latest advertising approach for other multinational brands, writes Dominic Mills.

Data science and digital tech have captured the attention of the ad business – but don’t forget about the people, writes UKOM’s Douglas McArthur.

There is strong evidence to suggest that low prices damage the performance of a product, writes ZenithOptimedia’s Richard Shotton. So why doesn’t a brand at any other price taste so sweet?