From innovations in mobile and out-of-home, to the ad-blocking debate, Susan Perolls and Clare Johnson, Loudmouth PR, share their key take-outs from this year’s ad:tech London.
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There are valuable lessons to be learned from the financial services industry when it comes to automated trading, writes IMGROUP’s Steve Sydee.
Nielsen’s Digital Ad Ratings mobile measurement has rolled out across five new countries – the UK, France, Germany, Italy and Australia – with Brazil set to launch by the end of the year.
Advertisers must address the root-cause of ad blocking if the threat is to be overcome, writes Richard Reeves, interim managing director at AOP.
Perhaps ‘creative’ programmatic isn’t as big an oxymoron as Dominic Mills first thought…
Using new research, ZenithOptimedia’s Richard Shotton explains why contactless cards encourage people to spend more.
iProspect, Quantcast, Trinity Mirror, Carat, VisualDNA and Circus Street analyse the latest IAB digital adspend forecast.
Newsline presents the top 12 things anyone working in media needs to know about the latest findings.
The Accelerated Mobile Project, which has gained the support from a number of web giants including Google and Twitter, loads stories from around the web more quickly on phones and tablets using mobile-optimised HTML.
Mobile spend was up 51% in the first half of 2015 to account for almost 80% of the rise in digital ad revenues, according to the latest forecast from the IAB and PwC.