Can being honest about imperfections benefit brand strategy in the long-run? ZenithOptimedia’s Richard Shotton and Chloe Romano look at the evidence.
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New findings from ZenithOptimedia suggest the average amount time people will spend consuming online video each day will increase by 23.3% in 2015 and by a further 19.8% in 2016.
In the final of our exclusives, Warc’s James McDonald looks at how the growth in view-on-demand ad expenditure is shaping the market.
Chime, which owns creative agency VCCP, and specialises in sports marketing, has been purchased for £374 million.
Classified advertising has changed significantly over the last 30 years – not least in terms of adspend, writes Warc’s James McDonald.
Display adspend has grown at its strongest rate for four years. Here, Warc’s James McDonald looks at the impact across different media.
AA/Warc: UK ad spend in Q1 was the highest on record with growth in traditional display advertising – including TV, radio and outdoor – particularly strong.
Client-agency relationships are still troubled by the same issues as 20 years ago, yet the angst persists, writes Dominic Mills.
New research shows that 18-34 year olds access newsbrands constantly during the day, often in bite-sized forms and through various channels.
Richard Shotton uses new research to examine students’ perception of advertising – and how an unethical image is undermining the drive to attract new recruits to the industry.