The report, conducted by YouGov, found that men are currently more than twice as likely to block ads than women, with ad blocking most prevalent among 18-24 and 25-34 year olds.
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As the UK prepares for a mini heatwave, ZenithOptimedia’s Richard Shotton looks at the effect hot weather has on people’s receptivity to advertising.
This is the year that advertising has grasped the challenge of making behaviour change for good, writes SapientNitro’s Trefor Thomas.
Almost half of online display ads in 2014 were bought through programmatic technologies, according a new study from the IAB.
Could making advertising appealing to women be the answer to stagnant lager sales, wonders Dominic Mills.
Media agencies love complexity, writes Mindshare’s Adam Fulford – is this why so many lost out to creative agencies at this year’s Cannes Lions?
During the 26 weeks to 28 June 2015 revenue is expected to fall by 11% year on year with underlying revenue falling by 9%.
Reporting from Cannes Lions, Alicia Navarro, CEO and co-founder of Skimlinks, looks at the transformational effect technology is having on the advertising industry.
The inaugural awards have been set up to challenge media planners from across the industry to come up with the best local media campaign in response to a brief set by a national client.
Shortlist Media has announced a long-term partnership with TAN Media which will see native advertising delivered across shortlist.com and stylist.co.uk.