Alicia Navarro, CEO and co-founder of Skimlinks, has digested dmexco 2015 – and found it to be a surprisingly teetotal occasion.
Showing 4741-4750 of 6,833
More Advertising articles
In the face of declining circulations and digital-first consumers, Newsline caught up with News UK’s Karin Seymour to hear what she thinks are the biggest commercial challenges going forwards.
ZenithOptimedia’s Richard Shotton explains how a simple office experiment can shine light on how consumers react to messaging.
Change can bring uncertainty and there are some that interpret the growth of digital as a nail in the coffin for newspapers – but this is hugely misleading, writes Newswork’s Denise Turner.
Driven by the high demand for mobile and online video, digital continues to be the only channel seeing double digital growth.
Dear readers, Dominic Mills requests your trusted advice to help him prepare for a potentially awkward encounter…
Creator of the popular Peace ad blocker admits only a more “nuanced, complex approach” would be fair.
Top names operating in the programmatic space give their views on a range of issues – from programmatic’s growth and logical next steps, to the thorny issues of viewability, ad faud and measurement.
With more than 30,000 delegates and hundreds of stands, Dmexco can only be described as overwhelming. To help cut through the hubbub, Newsline has gathered views on the exhibition and conference from a range of experts.
The prolific rise of digital – and programmatic technology in particular – has disrupted the traditional role of the media agency, ZenithOptimedia’s CEO has said.