More Advertising articles

While Sky is using ad tech science for its benefit, Google is mysteriously failing to get it right at even the most basic level, writes Dominic Mills.

Speaking at Magnetic’s Spark event, Millward Brown’s executive vice president of global brands, Sue Elms, said ad clutter was choking the digital environment to the detriment of effectiveness.

Warc’s James McDonald explains how branded content is helping radio advertising to stay in such good shape.

Since the launch of the web, content suppliers have failed to protect themselves – but the fight back has now finally kicked-off, reports Chris Blackhurst.

‘UK Traffic Taxonomy for Digital Display Advertising’ describes the different types of potential online ad fraud, and follows June’s publication of an initial set of best practices to reduce the risk of exposure to fraud.

Warc’s James McDonald examines how direct mail is performing during a tumultuous time for the industry.

How should brands best approach social content, and what are the rules to follow and the traps to avoid? The CMA’s Clare Hill investigates.

As cinema adspend approaches its highest level on record, Warc’s James McDonald looks at what’s driving the sector.

Sky AdVance will connect TV and online audiences and uses the broadcaster’s viewing and device data to help advertisers address the most relevant audiences via whichever screen they are currently using.

Murray, whose career in the client sales sector spans more than 20 years, will be responsible for ensuring that Exterion’s clients and advertisers are making the most of out-of-home within a rapidly changing media landscape.