An ad is considered viewable if 50% of it is in view for at least 1 second, according to the IAB and Media Ratings Council, with UK viewability falling 7% year on year.
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Weir was previously fashion features director at Sunday Times Style and has worked at Drapers and Elleuk.com.
As Sky gets the nation talking about its latest campaign, challenger BT could not have got it more wrong with its execrable ads starring Ewan McGregor, writes Dominic Mills.
Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? Newsline has partnered with Lumen Research to find out.
Industry experts from Jaywing, Carat, The Work Perk and Summit react to the latest IPA Bellwether for Q2 2015.
The public review will assess the way the BBC is funded, its current scale, governance and purpose.
Marketing budget growth increased to a three-quarter high in Q2 2015, marking 11 quarters of successive expansion, according to the latest IPA Bellwether report.
Dennis Publishing said the website goes beyond a digital rendition of the print magazine and includes news, reviews and insight from the world of road cycling.
Huge changes stand before us, writes Improve Digital’s Jonathan Di Sapia – and the smartest publishers are investing now to face them.
It’s time for everyone to wake up and realise how potentially malevolent this government’s plans for the BBC will be in their effect, writes Raymond Snoddy.