The challenges are real enough that programmatic video won’t be usurping linear TV advertising anytime soon – but it’s certainly a bold alternative, writes Rubicon Project’s Martyn Bentley.
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As Barclays sacks CEO Antony Jenkins – nicknamed Saint Antony due to his pledge to transform the bank’s values – Dominic Mills examines the impact the move will have on advertising.
Following Uber’s introduction of surge pricing during the tube strike last week, ZenithOptimedia’s Richard Shotton looks at how consumers punish brands who transgress their notions of fairness.
Public vote Bryan Adams-shot image of Sgt. Rick Clement as Front Cover of the Year
Piriteze has launched a new campaign using Sky AdSmart, which will only show advertisements to potential hay fever sufferers on specific days, and only in particular UK regions whenever there is a medium to high pollen count.
New research from Ampere Analysis has revealed how multi-channel networks are being snapped up ahead of likely consolidation of smaller MCNs in the growing market.
From Coca-Cola to Sony, more global media business is up for grabs than at any previous time. What does this mean, and how should we interpret it, asks ISBA’s Bob Wootton.
As some big industry names pour scorn on the festival of creativity, Dominic Mills assesses whether Cannes Lions has really lost its soul.
ZenithOptimedia’s Richard Shotton looks at why brands should focus on prices that end in nine – otherwise known as ‘charm pricing’.
As technology evolves at a rapid pace, planners and brands face a number of challenges, writes Quantcast’s Ben Murphy.