More Advertising articles

The co-founder and former CEO of media agency PHD joins after a major deal in the summer with Trinity Mirror and the marketing tech company.

The absence of marketing professionals from many boardrooms is a “remarkable” and “worrying” problem the CEO of Camelot UK Lotteries, Andy Duncan, has said.

Anyone who values British broadcasting should be opposed to the ideas of the Culture Secretary, writes Raymond Snoddy.

TV ads, company websites, and promotional email have all witnessed a decline in trust amongst UK consumers over the last two years, whilst recommendations from friends remains the most credible.

ISBA’s director of media & advertising, Bob Wootton, gives his views on the current top priorities for advertisers.

Quantcast’s Amit Kotecha argues that the adoption of programmatic will only be driven upwards if we do much more than just advance the methodologies surrounding execution.

It’s time for some ‘nudge’ thinking or choice architecture to help reframe the proposition to consumers, Dominic Mills believes

A member of ZenithOptimedia’s global executive, Vigh joins Blue 449 from his leadership role in Asia, where he was chairman, Greater China for VivaKi and ZenithOptimedia.

Outsmart will now act as the first port of call for advertisers, planners and creative types to maximise the performance of out-of-home.

Speaking at the Future of National Newspapers conference this week, the Guardian’s commercial director Nick Hewat said despite creating the right mobile app, advertisers aren’t buying the ad space.