Programmatic is certainly a factor the $26bn in media spend up for review – but Martin Kelly explains why its impact is felt beyond this into the way in which brands and agencies structure their organisations globally.
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Dean Matthewson has been brought in as part of an ongoing investment in building Invention, Trinity Mirror’s creative solutions arm.
We should be more mindful of the language we use when talking about programmatic ad trading, warns ISBA’s Bob Wootton.
There are valuable lessons to be learned outside of adland’s bubble, writes Dominic Mills.
How can brands make themselves appear better value without changing the price? ZenithOptimedia’s Richard Shotton explains.
Tracey Follows argues that there will be three distinct phases for the Internet of Things – and each will impact advertisers differently. So are you ready for the Internet of Un-things and Thoughts?
A new report suggests CMOs don’t believe media agencies are capable of dealing with all of the things that really worry them. Is it time for a headmasterly reprimand, asks Dominic Mills.
The Weather Channel’s Ross Webster explores how brands can stay ahead of the game, come rain or shine.
ZenithOptimedia’s Richard Shotton explores how consumers treat money differently dependent on whether it’s hard earned or not – and what marketers can do about it.
Why do tech-savvy companies such as LinkedIn and Twitter require good old-fashioned editors when they could just build algorithms to do it for them? Cedar’s digital director Robin Barnes reports.