If distinctiveness is such an obvious strategy then why do few brands employ it, asks Richard Shotton.
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The latest ‘brand league table’ is so far out of touch with reality it’s laughable, writes Dominic Mills.
Jaywing, Naked Communications, Ensighten, Circus Street, Genero and Atomic London give their analysis of the latest results.
The People’s History Museum of Manchester was host to Shift North on Tuesday 13 October, an event on a mission to explain what makes newsbrands tick, for readers and advertisers. By Research the Media’s Richard Marks.
Speaking at IAB Engage on Thursday, the company’s UK and US CEOs unveiled L.E.A.N, which has been designed to combat what they both described as the “biggest challenge” for the media industry.
The move forms part of a wider senior restructure, which will see current CEO Grant Millar become chief client officer, ZenithOptimedia Worldwide.
The level of online ad viewability in the UK rose 3% to 52% in the third quarter of 2015, according to ad verification company Meetrics; however, an estimated £1 billion a year is still spent on unseen ads.
Alongside easing revisions to marketing budgets, optimism regarding marketers’ wider industry financial prospects continued to wane in the third quarter of 2015.
Digital advertising needs to bridge its creative chasm to counter the ad-blocking threat, argues VisualDNA’s Jim Hodgkins.
ZenithOptimedia’s Richard Shotton explains why being able to target consumers by their emotions is something that advertisers should be taking advantage of.