TV accounts for a third of the 39% media sales that happen within three months of a campaign finishing, according to new research from GroupM, commissioned by Thinkbox.
Showing 4601-4610 of 6,755
More Advertising articles
New! Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Essence, whose clients include the Financial Times, Google, HP and Tesco Mobile, will continue to operate as an independent brand within WPP and GroupM, WPP’s global media investment management division.
PubMatic’s Bill Swanson explores the growing challenges for publishers in a programmatic world.
Media agencies must wish they could operate, like Bond product placement, in a world where there are no rules or ratecards.
Publishers need to come together to help brand marketing in a time of crisis, says Bauer Media’s Abby Carvosso.
There are enough meaningful developments from alternative news organisations to cement a profitable future – but challenges remain.
The publisher of the Daily Mirror and Sunday People will buy out the 80% it does not already own in Local World to create the largest regional newspaper publisher in the UK.
New! Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Music can be tricky, but advertisers should think carefully before disregarding its power for their brands, writes Mark Barber.