Outsmart will now act as the first port of call for advertisers, planners and creative types to maximise the performance of out-of-home.
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Speaking at the Future of National Newspapers conference this week, the Guardian’s commercial director Nick Hewat said despite creating the right mobile app, advertisers aren’t buying the ad space.
Alicia Navarro, CEO and co-founder of Skimlinks, has digested dmexco 2015 – and found it to be a surprisingly teetotal occasion.
In the face of declining circulations and digital-first consumers, Newsline caught up with News UK’s Karin Seymour to hear what she thinks are the biggest commercial challenges going forwards.
ZenithOptimedia’s Richard Shotton explains how a simple office experiment can shine light on how consumers react to messaging.
Change can bring uncertainty and there are some that interpret the growth of digital as a nail in the coffin for newspapers – but this is hugely misleading, writes Newswork’s Denise Turner.
Driven by the high demand for mobile and online video, digital continues to be the only channel seeing double digital growth.
Dear readers, Dominic Mills requests your trusted advice to help him prepare for a potentially awkward encounter…
Creator of the popular Peace ad blocker admits only a more “nuanced, complex approach” would be fair.
Top names operating in the programmatic space give their views on a range of issues – from programmatic’s growth and logical next steps, to the thorny issues of viewability, ad faud and measurement.