More Advertising articles

How can advertisers help consumers better understand – and trust – how their data is being used? iProspect’s Alistair Dent explores.

ZenithOptimedia’s new Advertising Expenditure Forecasts forecast that mobile internet advertising will account for 12.4% of global adspend in 2016, while newspapers account for 11.9%.

MEC’s Ben Rickard, head of mobile, EMEA, explains how the new iPhone and iOS 9 are set to disrupt the advertising industry.

Primesight’s Rubbi Bhogal-Wood wonders how brand marketing can make the most of a very new and universal digital language.

Lies, obfuscation and the start of a full-blown war? Following Jamie Oliver’s TV show about sugar in our diets, Dominic Mills picks apart Coke’s responsive advertising campaign.

Do advertisers over-estimate the importance of audiences and under-estimate the importance of targeting people by situation or context? Richard Shotton looks at the evidence.

Google’s Doina Harris has been appointed vice president of the Advertiser Technology Group (ATG) in EMEA, while SAP’s Michele Weber joins as vice president and head of ATG global marketing.

A host of big name entrepreneurs have joined the latest investment round, including Bartle Bogle Hegarty co-founder Sir John Hegarty, former Omnicom chairman Martin Boase, ex-TBWA president Michael Greenlees.

Following a successful 12-month trial, Sky AdSmart will roll out across Johnston Press’ national footprint over the next three years.

Greater self-reliance, new agency models and performance based metrics are top priorities for CMOs as they prepare for 2020.