The Accelerated Mobile Project, which has gained the support from a number of web giants including Google and Twitter, loads stories from around the web more quickly on phones and tablets using mobile-optimised HTML.
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Mobile spend was up 51% in the first half of 2015 to account for almost 80% of the rise in digital ad revenues, according to the latest forecast from the IAB and PwC.
Kantar Media’s Alex Kuhnel says that despite the hysteria, programmatic has done great things for the industry – and will continue to do so.
VisualDNA’s Jim Hodgkins says brands are unlikely to invest more money online unless they can find better ways to use data to serve ads.
Newsline hears from VivaKi’s Marco Bertozzi on what the next stage for programmatic is, how it’s embracing data in new ways and the future opportunities and challenges for creativity.
“It’s the most important metric not talked about,” says Quantcast’s EU managing director, Phil Macauley.
As Instagram celebrates its fifth anniversary, Newsline hears from Jaywing, MEC, Getty Images, Summit and the CMA on what they think is next in store for the popular photo-sharing platform.
An obsession with technology – not the customer – in the automated age is failing brands, says RadiumOne’s Rupert Staines.
Agencies must rebuild trust and transform their trading desk models as client woes over fees, pricing and data privacy grow stronger, industry has heard.
As funny becomes the new serious, adland is set for a lot more than just belly laughs, writes Dominic Mills.