More Advertising articles

If the general trend is supposed to be decline, why would so many new entrants see such value in magazine media, asks Magnetic’s Sue Todd.

How should the ad industry vote on May 7? Bob Wootton, director of media and advertising at ISBA, tells us which box he’ll be ticking.

In this short video interview, the chair of the judges explains what makes the category so important – and how it can tell us something about the way the connected consumer is altering the advertising landscape.

comScore has today launched a collection of key advertising metrics to independently allow media sellers around the globe to showcase the “true” quality of their ad inventory.

Digital media has found it hard to accept that, despite all its tech, there was a problem with the eco-system in which it operates. The smugness has bitten some, but there are signs collective action is taking hold.

Mark Cross, director of Chartroom, said judges had originally been looking for client examples of connected solutions across devices and channels, but what they actually found was something more interesting and profound.

Following the publication of the latest UK adspend forecasts, James McDonald, research analyst at Warc, shows how the traditional TV spot continues to be a powerful form of advertising in the UK.

The UK’s second largest commercial broadcaster takes the Grand Prix – as MediaCom wins Most Connected Agency for the second year running and Manning Gottlieb OMD wins Best Connected Campaign for John Lewis and ‘Monty the Penguin’.

Following the publication of the latest UK adspend forecasts, James McDonald, research analyst at Warc, says national newsbrands have been canny in their adaptation to new technology.

Following a four-month trial, Adblock Plus has defeated a group of publishers in Germany and been declared legal by the courts.