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#AWEurope: Douglas McCabe says media newsbrands might be fighting back against the likes of BuzzFeed and Vice, but they won’t win in the long-run.

The Future Foundation, in consultation with the IPA, identifies four scenarios for consumer marketing and engagement to 2025 – revealing a “challenging future” for brands and agencies unless they learn to adapt.

Havas’s digital trading director tells industry he wants to buy all linear TV programmatically – and asks which broadcaster will be bravest to go first.

A thoroughly entertaining panel staged by Mail Newspapers at Ad Week on Monday gave a full house some interesting insights – with no data or programmatic stuff for a change.

The new site – which will be branded according to users’ local Johnston Press title and is free to use – will feature a raft of business tips and resources for entrepreneurs and small business leaders.

TV remains king, but digital adspend shows huge growth across the globe according to Carat’s latest forecats – whilst print goes into steeper decline.

So many more advertisers could improve campaign effectiveness by utilising more than one environment, argues Ian Reynolds, MD, KBH On-Train Media.

With BBC Three facing a difficult future, ITV has picked up the rights to air Family Guy and American Dad in the new multi-year deal.

It’s awards season and hardened judge Dominic Mills – with help from Thinkbox’s Tess Alps and 7Stars’ Jenny Biggam – shares the dos and don’ts of submitting a winning entry.

Barbara Agus has been appointed global programmatic and yield director – ensuring the company has the right products to take to market, with a particular focus on video and mobile app inventory.