More Advertising articles

Where are all the female creative directors in the ad industry, asks Nadja von Massow of DST Applied Analytics.

Stick on your party hat as ZenithOptimedia’s Richard Shotton uses new research to quantify the impact of birthdays on spending.

TV advertising revenue increased for the fifth consecutive year in 2014, according to full year revenue figures provided to Thinkbox by the UK commercial TV broadcasters.

Bampton has agreed with the broadcaster’s new owner, Viacom, to continue as a part-time consultant for Channel 5 from 1 April to help with the transition.

Despite the good news, the group warned that the future will be met with political and economic uncertainties.

Videology’s Catherine Hallam reports back from Mobile World Congress – and notes mobile advertising is finally taking centre stage.

Publisher Future has today announced that Kerry Hindhaugh and Paul de la Nougerede are joining the company as sales director and commercial operations director, respectively.

Auditing might still have a place in the UK media sector, but it’s not set for growth, writes ISBA’s Bob Wootton.

The partnership, reported to be worth £20m, is expected to “significantly expand” and enhance Game’s community events and eSports programme as it looks to “build the most valuable community of gamers.”

Can Lloyds force agencies to be more operationally and financially transparent, wonders Dominic Mills.