More Advertising articles

Nationwide promotion from comparethemarket.com will give film lovers 2 for 1 cinema tickets every Tuesday or Wednesday for a whole year.

This is the year for transmedia, writes Cedar’s Kim Willis – where making an impact means giving people a deep, sensory and immersive experience.

Spearheaded by the Guardian, the alliance will allow brands to collectively access global audiences via new and emerging programmatic technology.

Controversial fashion retailer American Apparel has landed itself in hot water again for the “inappropriate sexualisation” of an underage-looking model on its website.

With the National Readership Survey under review, questions about the nature of joint industry research remain. Could media owners choose to go it alone, asks Research the Media’s Richard Marks.

With three quarters of children now using mobile devices, YouTube for Kids will tap into young digital natives at a previously unforeseen level writes Patrick Walker, CEO of Rightster

57% of Brits under the age of 34 will engage with native ads if the content appeals to them, rising to 63% for 18-24s, according to new research from Adyoulike.

The future role of JICs – the Joint Industry Councils that manage the different audience measurement ‘currencies’ – dominated this year’s Future of Media Research conference. So what does the future have in store?

Speaking at Mediatel’s Future of Media Research conference on Tuesday, Lumen founder Mike Follett described what could be a giant leap for media research as the company looks to transform our understanding of online ad engagement.

Britvic’s CEO Simon Litherland delivered his first speech as ISBA president at the body’s annual conference this morning, outlining the priorities and issues for the advertising industry this year.