Increased content marketing and choice fatigue sees users now relying on just a few trusted websites and recommendations from friends for content discovery and shopping.
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Somewhere along the line Virgin Money has lost its nerve with its latest campaign, and ended up with trite cliché, writes Dominic Mills.
In its first deal with Network Rail, Ocean Group has been chosen as the provider of the three Media Eyes which will occupy the main entrances to the new Birmingham New Street Station, which opens in September.
New research reveals that almost half of consumers do not want to be addressed on a first-name basis when it comes to brand targeting – with women particularly put off.
The Publishers Audience Measurement Company (PAMCO) will launch next year with current NRS chief, Simon Redican, at the helm.
the Advertising Association predicts that advertising-related jobs will grow by over 70,000 in the next five years, bringing the total number of people working across the sector to over 434,000 by 2019.
Advertisers spent a record £7.2 billion on digital advertising in 2014, up 14% year on year, according to the latest Internet Advertising Bureau UK digital adspend report, conducted by PwC.
During Jason Seiken’s time at Telegraph Media Group there was no digital breakthrough while the print edition settled even deeper in the water. The lessons to be learned are stark, writes Raymond Snoddy.
News UK Commercial has launched a new advertising approach that will give advertisers a single point of access to print and tablet readers of The Times and The Sunday Times editions.
In adland’s binary world ‘magicians’ see creativity whilst ‘mathematicians’ see content. It’s time to get them together again, writes David Brennan.