Google’s head of publishers has said the investment in good quality creative hasn’t followed the technology.
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Chango’s Andy Smith will help launch Vibrant’s original In-Text format – green double-underlined hyperlinked words within editorial – as a programmatic format.
The Internet of Things means products and services can connect directly to the consumer – so why do you want to put a piece of advertising in the way of that, argues futurist Tracey Follows.
Ever since the first person clicked on the first ever online ad, and the first blogger penned the first essay on all that’s wrong with everything digital, one question has underpinned much of the discussion: Who’s in charge?
With a mergers and acquisitions bonanza going on in the marketing services sector, owner-manager agencies thinking about selling need to get prepared.
Mary Meeker’s annual report into time spent with media discards out-of-home on the grounds it is impossible to calculate. So what happened when Route – the UK OOH survey that equips 30,000 people with GPS trackers – had a crack?
Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? Newsline has partnered with Lumen Research to find out.
The Express’ Jane Putley will join as head of news, while ITV’s Donia Dacey is to become News UK’s head of solutions.
Given the chance to demonstrate its commitment to good, what does adland do? Of course, it stumbles at the first hurdle, writes Dominic Mills.
The publisher of the London Evening Standard, The Independent and i has appointed Scott Deutrom to the newly created role of chief digital revenue officer.