Speaking as a guest at Posterscope’s Pioneers event at the Soho Hotel on Tuesday, the advertising icon said that most creative professions have a 10-year period that will “create the work that’s going to define them.”
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72% of marketers are planning to run a real-time digital out-of-home campaign in 2015, with 87% thinking it would allow for better targeted advertising for their brands, according to new research from Posterscope.
The latest UK advertising forecasts, released today, have been revised downwards, reflecting a more cautious outlook for UK GDP and concerns over the Eurozone in 2015.
Ad tech company MediaMath has announced the appointment of Richard Beattie as senior vice president commercial, EMEA.
He knows it’s naïve and wishful thinking, but Dominic Mills wishes that, sometimes, an agency would just have the courage to tell a client that they should not make an ad.
With another fall in ratings for the top shows on the ‘biggest TV day of the year’, Research The Media’s Richard Marks asks: is the issue the content, or a deeper change in what we now do on Christmas Day?
In a bid to paint a more accurate picture of online viewability, Google has unveiled a new tool which will check whether users are actually viewing video ads.
In total, the top 10 ads earned a combined 330 million views globally – check out the full video chart.
Havas and Universal have this week announced the formation of the Global Music Data Alliance, a partnership that aims to increase revenue streams by mining the consumer data generated by Universal’s artists.
Prior to the revealing of results for a new benchmark study examining the impact of programmatic and media planning, Jonathan Gillespie, founder of ListenUp Media, exclusively showcases the qualitative part of the findings.