More Advertising articles

Everybody knows insurance is a bore – so what’s the least boring way to advertise it? Dominic Mills goes Down Under to find out.

Carat has appointed former MEC group strategy director, John Paul Cadman, as head of strategic planning to lead the agency’s planning output.

Built to simplify and improve transactions between the six leading UK national newspaper groups and media agencies, PATS now has three large agency groups signed up.

Automated ad platform Rubicon Project has reached an £82.2 million agreement to acquire retargeting specialists Chango.

Ocean Outdoor and Outdoor plus will join existing council members Primesight, Clear Channel and Exterion Media after JCDecaux pulled out earlier this year.

One of the UK’s biggest advertisers, Procter & Gamble, has become the first brand to be formally recognised for complying with good practice when using online data to target ads at people.

Ad Week is clearly here to stay – but it won’t reach the next level unless it can attract a vital but missing constituency, says ISBA’s Bob Wootton. So what does it need to do?

With more than 15 years’ experience specialising in cross platform content production and marketing, Marchi has worked across entertainment, drama and news, winning an Emmy along the way.

Time Inc. UK has appointed Lisa Batty as its new marketing director, advertising, to lead the development and implementation of all marketing and communication initiatives across the company’s advertising department.

We should think of Blue 449 and its ‘open source’ approach as a new model for agency networks, writes Dominic Mills. And if it works, other Publicis agencies could follow suit…