MEC’s head of strategy, Pete Buckley, has boiled Meeker’s lengthy conclusions down to four simple questions every marketer should now ask their agency.
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The appointments of PHD’s Emma Callaghan and Bauer Media’s Darren Coomansingh are the latest in a long line of hires made since James Wildman took over as chief revenue officer a year ago.
Industry is “obsessed with squeezing the last micro-dollar out of costs” but no one is looking at the value side of longer-term brand building, a leading marketing consultant has said.
Working with a mail producer, media agency and a small group of clients, the trial will see how cookies can be matched with postal data to target “high value prospects” with a physical ad rather than email or display ad.
WPP’s programmatic platform Xaxis has announced the launch of a new mobile-first advertising business designed to combine scientific insight into how audiences perceive, relate and react to advertising.
ZenithOptimedia’s Richard Shotton argues that regionalisation is the clear winner for boosting brand noticeability and appeal.
David Kaganovsky is named as chief information officer whilst Richard Stokes has been promoted to the newly created post of chief development officer.
From thoughtless and hectoring advertising on TV to the negative impact of an overly heavy ad load on the online experience, it’s time the industry got its house in order.
Fleas can make rich pickings off the back of elephants, writes Dominic Mills – so can Roy Jeans, the ex-boss of Initiative and Rapport, make the most of the rise in UK-based entrepreneurs?
However, the consumption of traditional media – including newspapers, magazines, TV, radio and cinema – fell between 2010 and 2014, directly because of competition from the internet.