More Advertising articles

Dominic Mills has a media wishlist for 2015, but what are the odds of any of it actually happening?

‘Optics’, the weasel word made infamous by the CEO of Premier Foods, is going to be a big deal in 2015 – and we will see its effects play out in adland in two ways as the giant supermarkets slug it out to the death.

Digital out of home company Ocean Outdoor has today announced that Searchlight Capital Partners has acquired LDC’s entire stake in the business.

Denise Turner, chief insight officer at Havas Media Group, is joining newspaper marketing body Newsworks as director of insight early next year.

From the best films to the rise (and rise) of programmatic – and much in between – hear from Xaxis, Mindshare, dunnhumby, Newscred, DCM, Primesight and Carat as they offer their predictions for the year ahead.

How can brands speak to a more tech-savvy and fluid family unit? OMD UK’s Rian Shah uses the findings of a major new research project to find out.

After a day of judging this week, the final shortlist for the 2015 MediaTel Media Research Awards has today been announced.

From BT announcing it is trying to buy EE, to Channel 5 securing the rights to highlights of the Football League, we can be the sure that the media roller-coaster will run just as fast in 2015, writes Raymond Snoddy.

Rees, who has held the role for four years, is leaving in the New Year to pursue other interests.

‘Tis the season to be jolly… and drunk, of course, as this week’s winner of Who won the Sun? reveals.