More Advertising articles

Ocean Group has announced the acquisition of Manchester out-of-home company MediaCo Outdoor, as it looks to strengthen its national footprint.

Following the publication of the latest UK adspend forecasts, James McDonald, research analyst at Warc, explains the drivers behind digital’s double-digit growth.

Advertisers must be sure they’ve put their trust – and their marketing investments – in the right place, writes DataXu’s Chris Le May.

ZenithOptimedia’s Richard Shotton shares the results of a new survey which assesses the impact of different ad break lengths.

Drive to digital sends UK advertising to its highest growth for four years, according to the latest Advertising Association/Warc expenditure report.

AOL has appointed Tremor Video’s UK MD, Alex Macnamara, in the new position of multinational head of agency sales, it has been announced.

A former MediaCom USA boss has sparked concern amongst Wall Street analysts over different forms of agency rebates. Could this be a defining moment on the issue of media kickbacks?

The Sun’s exposé on brands appearing on illegal and offensive websites has sent nervous ripples through the sector – but Adloox’s CEO, Marco Ricci, says these mistakes could have been prevented.

Spotify has announced that it will begin monetising the moods of its 60 million active users next month.

With live streaming apps Meerkat and Periscope once again changing how we use our smartphones, MEC’s Warren Dell examines what this means for brands, journalists and consumers.